E-commerce

(www.robert-matthees.com)

How to Set Up Google Analytics for Opt-Out/In Cookies & Do-not-Track Browser-Settings (01/2018)

Inspired by the GDPR & EU Privacy Regulations, I was looking into a Google Analytics Set-up that respects the Data Privacy Choices of Website Visitors / Online Shop Users, but still tracks their Orders & Transactions properly. Click here for the outcome.

JavaScript Plugin

(Implementation Time: from 5min)


Advanced User Identification in Multi- & Cross-Device Tracking (08/2017)


Cross Device Customer Journey

I never got why people say users need to have a registered account or even need to be logged in that we can identify them for Web Analytics & Tracking Purposes. I rather work with a set of sufficient conditions to identify users in as many states as possible on multiple devices. Enjoy the concept below!

Cross-Device Tracking

(Reading Time: 10min)